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In our attempt to empower the youth with fan sponsored music events we ran into a lot of blockage from a Zero uptake on the concept through social media. Why was that? We did have one inspiring fan from California because of her love for the Rangers that was willing to travel from California to Atlanta to support her beloved group. That concept was quickly nixed by the Rangers back end that never heard of advance ticket sales and killed by their lack of enthusiasm for fan supported shows in lieu of $$$$ money up front and their proposed 40 city tour come the Fall around September.

Now this concept of the Rangers tour was mentioned via email, with legal notices of confidentiality to CCA Events, whom is no longer speaking with us so it would be interesting to find out in the cut throat music industry who is really behind this 40 city tour out of nowhere for the Rangers that we’ve been discussing for the past 40 or so days.

We wonder how can we empower youth’s that suffer from under-employment, while their parents who usually support them with spending money suffer from 0% employment? This situation is probably not entirely accurate and surely the situation in Eurpoe mirrors that in the US – 

The first missing element in the youth unemployment discussion is an overall understanding of the relationship between education and unemployment. Here, Steven Hill’s argument is: if you do not count people in education, the unemployment rate looks not so bad and having young people in education is actually positive. I agree in discussing the reality behind the scenes of youth unemployment rates, although the situation does not look as encouraging to me as Hill suggests.

Following the mass expansion of European higher education in the 2000s, there are now more Europeans in higher education than ever: according to EQUNET, about 48% of Europeans between 16 and 27 participate in HE, with peaks of participation in Latvia (75%) and Poland (71%) and lower rates in continental countries (28% in Belgium, 32% in Germany). This is not only a consequence of the attractiveness of HE during the rise of youth unemployment, but also an overall change that started well before the economic crisis. It is a change made to last: the high level of participation in HE will persist also in the UK, as suggested by the latest figures on applications after the rise in tuition fees. This educated labour force, competing for the few jobs available, is often trapped in ‘underemployment’: graduates employed in non-graduate jobs. The employment/unemployment dichotomy is clearly not telling us much about the destiny of those young people who do have a job, but not the one that they expected. As ‘Lost Generation?has effectively described, young people’s choice of embarking on HE is a surviving tool to compete in the labour market and not to climb down the ladder.” (Social Europe Journal, ‘More Than Rates’: Putting Youth Employment in context 30/07/2012 BY LORENZA ANTONUCCI)

This generation as we’ve noticed in trying to put together our music events has a great distrust for the corporate entity and prefers working with smaller entrepreneurial companies, all the while controlling their own careers with independent record labels, management and other self indulgent accouterments. On the one hand as they push away the corporate entity and demand, just pay us first a la Steve Jobs, they surely embrace the status quo unlike the Hippy generation, of Lamborghini cars, Gucci and Luis Vuitton.

This unenviable mix makes for the difficulty that Ikohaus Music is currently facing, because in terms of support from the powers that be there is an inherent problem of having to constantly do feasibility studies to see where the bottom line is, not being inclusive of minorities or niche players unless they can prove their vast numbers to the point of being so vast that they are greatly encumbered to move on the swiftly changing youth scene and the youth’s distrust of these same powers.

Alas what are we to do? It comes back to the same issue that I’ve been very Avant-garde in my thinking about: “We have to learn how to co-exist as ethical business, leaders, customers, fans and followers. We have exhausted the factory model, technology model and entrepreneurial model. The only thing man has left that a machine cannot produce or be made cheaply in China is his own creativity. Truly we have come to the Age of Aquarius”.

The 21st Century is akin to the Renaissance period, however I believe it will be called the “Age of Enlightenment”!

Back to you Nelly!  (for surely there is a future) Your interesting thoughts and comments are appreciated.

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