!kohaus’ artistic roots have from the outset been grounded in the Avante-garde art. What we really tried to communicate was that by art, it not only meant drawing and painting, but rather all the creative arts; drawing, painting, singing, dancing, writing, poetry, sculpture, video and film making. Hopefully we haven’t neglected a creative area.
When the Jerk movement first came to our attention it was 2009 2 years after !kohaus was formally introduced on a global level combining at first digital art and digital photography. The “Jerk” is a new re-invention of “break-dancing” during the early 70’s Hip-Hop era. Just like the earlier Hip-Hop where break dancing succumbed to the divergence of Hip-Hop going into a braggadocio direction, Jerk dancing took a back seat to the singing stardom of the NewBoyz sans, dancing. The Rangers the early backup dance group for the NewBoyz, were not realized to be the real attraction for the youth of their near unique break dance style moves, until they themselves starting singing and releasing videos on YouTube with their signature dance moves.
These youths were leaving the violence attraction of the Hip Hop genre behind and forging a new form of creativity that was at once vibrant, colorful and internationally appealing. This is where we come in with the latest news from on the street. We can not ascertain the validity of it as most of the players are not talking with us, but reliable sources have it that Kid Soul the Marketing Director of Vlado Footwear has been let go from his influential position there. He helped to shape the Jerk movement by coming up with footwear that all the Jerkers were wont to wear and putting on events sponsored by Vlado. Our personal opinion is that as usual the Vlado Footwear company made its intial launch on the backing of the youth’s Jerk movement to prop their financial coffers and when their ultimate game plan of entering into the elite fashion design world was met this summer in NYC fashion show they jettisoned the youth and Kid Soul. Let’s take a look at what our creative buddies in Belgium are up to: