How to Use the Digital Revolution to Inspire Consumers – Ikohaus
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By: TruImage

We live in a digital world. More connections are made virtually rather than physically. We’re constantly connected to a mobile device.

How many times a day do you check your email or Facebook?

Can you imagine the world without the Internet? We apply for jobs, buy products and services, stream entertainment, and communicate with people over it.

The web impacts how we shop. Consumers rely on the Internet and social media for recommendations and reviews on products and services. Social media connects businesses with buyers and potential prospects.

HubSpot recommends the following framework for the buying journey:

  1. Awareness
  2. Consideration
  3. Decision

To prove how consumer purchasing has changed over the past century, check out the infographic below created by HubSpot and Column Five.

How People Buy: Evolution of Consumer Purchasing
Source: HubSpot

Before the digital expansion, businesses and broadcasters had a captive audience. Imagine what it was like to buy a product before the Internet. 

Salespeople held all the cards and made all the decisions. Consumers needed salespeople to make a decision. 

Why? Because they had the answers to buyers’ key questions.

Viewers were limited to the television channels available in their home or the newspapers they bought. Today, consumers have content at their fingertips. 

Nowadays, audiences are discovering content on social media. The Internet changed everything. Including the buyer-seller relationship. Now, the information consumers needed to make a purchase decision is just a click away.

“63% of Facebook and Twitter users say the platforms serve as a source for news about events and issues outside the realm of friends and family.” – Pew Research Center

The buying process has transformed and your sales process should match today’s empowered buyer. As an entrepreneur or a salesperson, your job is to create content on the ways your product or service is uniquely positioned to address your buyers’ unique needs.

You might be thinking, “I’ve been creating remarkable content for my prospects all along.” And maybe you have. But to leverage your content, you have to understand that distribution makes content relevant.

The right distribution technique lands the right content in front of the right person at the right time. Examples include blogs, calls-to-action, landing pages, marketing emails, pages on your website, and social media.

In today’s article, we’ll discuss the digital revolution, how the digital revolution is transforming the global workforce, and why it matters in business.

What is the Digital Revolution?

“The Digital Revolution refers to the advancement of technology from analog electronic and mechanical devices to the digital technology available today.” – Techopedia.

Like the Industrial Age, the Digital Revolution marked the beginning of the Information Era. The development and progress of digital technologies started with the Internet.

The manufacturing of goods shifted from folk production to mass production. In 1947, transistors were introduced. The transistor was a disruptive innovation because it changed the electronics field and kickstarted the “transistor revolution“. 

Before transistors, there were vacuum tubes (tubes). The transistor was inexpensive, lightweight, sharp clipping, and consumed little power. Whereas the vacuum tube was bulky and relatively easy to replace by the user. 

Furthermore, tubes were sometimes priced at a higher cost than equivalently powered transistors. One advantage of the tube over the transistor is the superior sound quality with smooth clipping. People consider this more musical than transistors. 

On the other hand, the sharp clipping in the transistor is considered non-musical because of negative feedback. The sound cuts off sharply, suddenly and abruptly with an extremely hard edge.

The introduction of the transistor led to advanced digital computers. Advanced digital technologies, like computers, cellphones, and the Internet.

Take the case of CPirateNetwork, an ancillary arm of Ikohaus. CPirateNetwork is a broadcasting and media production company that practices social responsibility. The company has adopted and embraced the digital revolution.

CPirateNetwork experiments with disruptive technology. The network uses an open source video and communication platform called WebRTC. WebRTC provides the network with Real- Time Communications capabilities.

New methods such as streaming are transforming the way we consume and deliver information. Even how we make things. 

How the Digital Revolution is transforming the Global Workforce
In today’s digital world, consumers are empowered through the Internet and social media. Customers’ buying habits have changed. The buyer now holds the power in the buying and selling process, not the seller. 

For one, businesses like CPirateNetwork are learning to adapt and apply modern concepts to reach consumers. Business executives, consultants, and entrepreneurs struggle with understanding and how to effectively use the various social media platforms. 

As stated by Hubspot, 62% of shoppers research big-ticket items in-store before buying online.

Think about how buyers become aware of, evaluate, and purchase your product or service. Buyers go through a three-step process called the Buyer’s Journey (Awareness, Consideration, Decision). Put yourself in the buyers’ shoes.

First, during the Awareness stage, you identify a challenge you’re experiencing or goal you want to pursue. Then, you decide whether it should be a priority. 

Second, during the Consideration stage, you’ve clearly defined a challenge or goal and have committed to addressing it. You evaluate different approaches or methods available to solve their challenge or pursue your goal. 

Third, in the Decision stage, you’ve decided on a solution category. You create a list of specific offerings and vendors in your selected category and decide on the one that best meets your needs. 

Certainly, most consumers have already done their research before purchase. The Internet has empowered buyers with more information. As a result of the digital revolution, we have consumer empowerment.

Also, the way we consume information has changed. The digital revolution creates the opportunity for a digital transformation with new ways to engage customers, empower employees, optimize operations, and transform products. For instance, businesses and entrepreneurs use Instagram to engage with potential customers. 

Moreover, businesses and entrepreneurs use social media platforms to expand their reach.

Have you noticed a transformation in the workplace environment? The workforce demographic is shifting toward a more collaborative environment that includes multitasking and using multiple devices. Thus, we need to recalculate the workforce demographic. 

“The digital revolution is changing the traditional workplace environment, making us more reliant on our peers to share knowledge and work together; while more people are working remotely and need to be productive from anywhere,” Yusuf Mehdi, Corporate Vice President, Windows and Devices Group said in a blog post.

Both CPirateNetwork and Ikohaus are working to fuel the economy through creativity. How? 

CPirateNetwork is committed to providing indie artists with a platform for exposure with the latest technology.

Likewise, Ikohaus, the school of Avant-Garde is devoted to shaking up the art world and eradicating waste with digital, sustainable craftsmanship.

Why Does the Digital Revolution Matter?
New technologies transform our lives and the way we interact with each other. The digital revolution affects society. Disruptive innovations call for creating a new economy.

The introduction of new technologies widens the playing field. And disparities in the distribution of income. Specifically, Romero believes that the digital revolution is the Age of Enlightenment, where creatives find their stride in the economy. 

In the same way that the Internet has empowered consumers with more information, it has also empowered entrepreneurs with more information. The transfer of buying power and decision-making capabilities inspires consumer empowerment. 

Apply modern concepts to your sales approach. How? Transform your selling to match today’s empowered buyer. 

Content is king. But digital content matters too. As the digital revolution continues, create content with a purpose.

Time to embrace the digital revolution. The Internet has changed the way we communicate and work. Through the Internet and social media, businesses are empowering consumers, connecting with them, and expanding their reach.

Want to discover new sounds? CPirateNetwork is bringing in Young Sam, The Fist Coalition, and Skrbblzz to Greenville, NC on Sunday, December 11th. Learn more.

How do you plan to embrace the digital revolution in your business? Share with us in the comments. 

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November 3, 2016

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