Yes Nelly the playing field of creatives has been leveled, along with that of big business. No longer are studio effects expensive. Cameras and recording techniques available only to the “Bigs”. Almost every African American Youth rapper or hopeful has their own recording studio, even if it’s located in the closet of their parents house in their bedroom.
That is why if you look carefully, you will see that popular music is becomming an integral part of videos on YouTube especially, but the effects that are being used have usually been reserved for the likes of Disney, Lucas Arts and Pixar. This along with the experimentation of freedom of speech and new ground experimentation of creativity that is lacking in the educational system has made for an explosive out pouring of experimental videos.
This situation fits and sits very well with the Ikohaus Avante-garde movement, as we take the countless individuals in our vast network, and subtly proceed to influence and spark the imagination, all the whilst they are waiting for us to be really commercial, dip in and out of our organization, but fail to realize that something has been gained by just the experience of being within our sphere.