Pioneering Avante-garde Art @Amazon As A Platform (Gallery) – Ikohaus
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What is a gallery? If you look at the link from Wikipedia you will see many of the traditional definitions to how we have known galleries to exist. But what if we were to use !kohaus’ Mission Statement to define that existence? (“We create in a non physical space and it is in the midst of this nexus that we relate to each other” by master wordsmith Michael K Brown). You see, when we create as artists, or even any individual for that fact, it is by a process which we familiarly call “brainstorming”. A very accurate word according to my favorite college Pratt Institute book reading, R. L. Gregory’s “Eye and brain: the psychology of seeing“. There is a flurry, storm if you will of electrical brain activity that draws the images, thoughts and words in our mind, much as a computer draws upon the memory stored on a hard drive to convert the 1’s and 0’s impulses to a visual or audio representation able to be deciphered by what again? Our brain.

The 21st Century

Now knowing this, then that is what galleries are for, a repository, a place where an individual can go to have the communication process complete itself by physically standing in front of the work. But I ask you haven’t things changed in the 21st century? We can, not only go and watch plays we can watch movies, films, hear audio books, download and read them too; along with music, MP3’s and physical CD’s. But as an Avante-garde artist, since the inception of Auto Desk in 1982 I’ve always asked the question, “What about the poor artist?”

1982 to Present

Well that has been my quest since 1982, of how to bring the artist into the impending digital age. I watched as all the other arts, music, photography, film and dance crossed over into the digital age. The only ones excluded were us artists. In the 90’s I experimented with computer digital art. During the early 21st century I went completely “brushless” with ArtRage software by Ambient whom I communicated with a lot quite early on and a Wacom tablet and stylus. The only ones still left out are my friends whom I often joke with about it, the sculptors. If there are any software inventors out there, my Leonardo Da Vinci side has a solution there too, so you heard it here first (even though the military probably already has it in secret). A holographic software modeling solution able to project, the image as the artist works it from computer, store and then re show it as they did with the image of Tupac (really informative info on possible process) at Coachella.

Museum Space

Since the beginning of the 21st century we looked for a way for the artist and their work to be at once social and salable, many museums and galleries shied away from the digital artist, not recognizing the Giclée or the digital process as a legitimate art form, but rather just an exercise in Photoshop, camera retouching techniques. One of the first museums to recognize our work was M.O.C.A. (Museum of Computer Art Bklyn, NY), who I had been watching since about 2003, when they were just a website as they paralleled somewhat the experimental work I was doing. In 2006 I became an exhibiting artist, still am to this day and installed an experimental modern classical music/art work video to their site.

Recognition

Finally in 2007 we opened a traditional website for Ikohaus called CarlosRomero.com (here you can see archived by archive.org a preserved copy for the life of the planet or end whichever comes first of what the site looked like back in 2009) then with the middle initial L because a South American doctor took the old address. It was then that we started to get World Wide recognition. Having studied the Google Anylatics from around the globe, we came to the attention of Catarina Lassi from Italy of the A.D.A. (Advertising Design Art) here’s what happened, and what she had to say:

AWARD With a score of 82 points, we will assign the A.D.A SILVER AWARD! Carlos L Romero brought to us his Web site in a very ingenious way.

This Web site is a personal one, however the author had the ability to create a peculiar way to shows his work and, at the same time, to teach general public something more about Art.

With a smooth composition, an original structure and a great portion of good taste Carlos L Romero intruduces the observer in the peculiar shapes of his works and in the sumptuous world of the Art.

A excellent Web site to be seen carefully.
Catarina Lassi

Team Manager
for A.D.A. (Advertising – Design – Art) AWARD
http://clientes.netvisaocatlassi/ (no longer in existence but we Ikohaus Artists still are)

W.A.R.I. 1.0
F.R.I. 2.0
A.B.A.M. 2.5
A.W.A.R.D. 3.0
F.A.A.-FAIR AWARD MASTER ASSOCIATION

APEX (ASSOCIATION POSITIVE ETHICAL EXCHANGE)

Awards
A.D.A. Advertising Art Design award granted best website 2008 silver

The Grand Experiment

We experimented and evaluated every platform we could get our hands on. Many artists I met like Maggie Beresford of Australia, were on Art Wanted.com, Picasa, RedBubble ( where our first true co-founder M.I.A. [Missing In Art] Monica Palermo of Italy was. PayPal, Google and Amazon was used for processing purchases. Originally when we started using Amazon we had some issues on how they regarded artists that were still living, so we went back to PayPal and Google. But we had to learn it was just like the Project Manager of a big AT&T TV project had taught me back in 95′ when I was replacing him so he could move up to Regional Manager, “Why re-invent the wheel?” That’s what we were doing at Ikohaus as we moved into being more social, I was trying to re-invent the wheel, rather than working with what already existed and molding it to work outside the box. So after working for five long years on a new wheel, we finally got together with Amazon, and they changed some, and we changed some and met amicably in the middle. 

The Final Chapter?

After a flurry of emails between Ikohaus and Amazon from Sunday 10/7 11pm to early Monday 10/8 until 4am EDT, we nailed down what was a technical glitch in getting our first historic posting up to Amazon. Maryborough Waterlilies #5 – #11 of 11 and got the Greenlight on a workflow process for all our Ikohaus artist around 11am. So now you will not only find us on twitter, EmpireAvenue, triberr, Google Hangouts, Google+, Pinterest, facebook, StumbleUpon, Digg, Picasa, Blogger and the like; the Ikohaus brand is on “The Worlds Largest Art Gallery”, No not the Metropolitan Museum of Art in NYC (my old favorite stomping ground growing up in NYC) with 2,000,000 sq ft, but Amazon which covers – Best Answer (from Wiki Answers.com) The surface area of the Earth is: 4 * pi * r^2 = 4 * pi * (6378.1 km)^2 = 511201962.3 square km And, since there are 3280.839895 feet per km, there are 10763910.42 square feet per square km. So, the square footage of the earth (assuming a spherical shape, not ellipsoidal) is: 511201962.3 * 10763910.42 = 5.502532127 x 10^15 square feet That’s approximately: 5,502,532,127,000,000 square feet. Which is read, “Five quadrillion, five hundred two trillion, five hundred thirty-two billion, one hundred twenty-seven million square feet”. Wheeeeeeeeewwwweeeeeeee Amazon how do you do it????? DON’T ASK US to paint THAT Chapel Ceiling for crying out loud!

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October 8, 2012

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