What are today’s artists doing about ‘Climate Change’? Artists are disrupting the art world as we knew it. Climate change was not the purpose, and few have recognized the hidden additional benefits.
Traditionally artists construct art on a canvas with wooden stretcher bars, from pigments of paint and displayed in the patron’s home office or in a museum.
As a result to appreciate the art a person or the art must travel to a location where it can be viewed. This incurs transportation costs into CO₂ emissions and fuel.
Did you know the number of works of art is staggering and most never see the light of day, and instead are kept in art storage warehouses called ‘Freeports‘ in various locations all over the planet for tax purposes.
Early on in 2006 I realized the value of creating art in a digital medium cutting the cost of artist materials like paint and canvas. Then only when ready would I output the work by the hi-grade process of a commercial inkjet printer.
During this process I noticed one thing. The image on my display screen was always much more vibrant then the printed image. I toyed around with color settings between myself and my master printer, but the playing field was evolving.
Print houses started going out of business in droves as larger commercial printers like FedEx controlled the field with massive machines and multiple offices.
A great idea and vision came to me. Suppose I was to keep the work in the digital realm and store it in the cloud? I had my digital copies there anyway so around 2009 I just started to distribute the digital and now since about 2013 I stopped printing even artists proofs.
Like my work above this is a whole new radical shift in the way that art is viewed, collected, authenticated and stored. No longer does this new type of asset need to be transported to a museum or location to be viewed. Display devices are ubiquitous in the home now as well as in the work place.
Think about what impact the technology of we new artists will have on the environment. No longer will the new works have to travel the globe for display in international museums. People that can not get to an exhibition in Japan can see the same exhibition in Chicago.
Right now many museums are tackling the work of cataloging their new digital assets and at the forefront of archiving and providing provenance in this space is the company I have aligned with to protect my works, Codex Protocol.
Welcome to the future of modern contemporary art and It Is Green.